Manufacturers
Manufacturers are constantly faced with execution challenges. Lack of in-store data is an important and essential deterrent that prevents manufacturers from truly improving execution at the store. Thus when launching new products or new promotions, or trying to reduce out-of-stocks, manufacturers are prevented from making improvements because of a lack of actual item-level data. Manufacturers are thus challenged in their execution capability and are left with trying to use the POS scanner to help them in making decisions, which is inefficient and results in significant losses. Manufacturers will experience significant benefits from the implementation of ShelfMeter, including:
1) Out-of-Stock and Over-Stock prevention. Manufacturers can evaluate instances where they are experiencing out-of-stocks or situations where their product is not moving. ShelfMeter analytics provide a means for the manufacturer to adjust the planogram as well as the delivery cycle to the store, in Direct Store Delivery (DSD) cases.
2) Item Launch Assurance. Essential to the launch of a new item is the reach and distribution it experiences. ShelfMeter will highlight the amount of distribution a new item is experiencing, and create alerts when the item is running out-of-stock or running consistently low.
3) Promotion Effectiveness studies are one of the natural outcomes of using ShelfMeter at the shelves. Our sensors can be placed on any display fixture and allows the manufacturer to determine the lift and success of the particular promotion.
4) Direct Store Delivery (DSD) intelligent truck routing. This is one of the key benefits experienced by DSD organizations when using ShelfMeter for their products. Instead of relying on pre-sales trips to determine the amount of inventory on the shelf and predict the necessary inventory required, ShelfMeter allows real-time shelf inventory counts that result in prioritizing the routing of trucks based on inventory needs at the store. This might result in cancelling trips to stores where inventory counts are sufficient.
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