Overview
Today retailers and manufacturers are gathering information from retail stores mainly through the lens of the scanner. Inferences are made from the sales that are scanned at the check-out counter. While there is good information stored in the wealth of scanner data that is available to retailers and the product manufacturers, what is missing and remains in the dark is the actual store environment itself. The fact that a product can be sold in multiple displays and locations in a store, the fact that a product might not have moved from the backroom to the floor, or the fact that products might have been stolen or misplaced, results in execution weaknesses and gaps.
For example, the scanner may show that 15 units were sold. According to the last order, the store received 25 units, so 10 of them should still be on the shelf. However, this is where the gap lies: the store staff did not move the 10 units from the backroom to the floor, so the customer is thus experiencing an out-of-stock at the shelf. The only way to address this problem is to have technology that provides a definitive view of the shelf that showcases what the customer is actually seeing. Ferveo Technology is building solutions that provide this shelf and item-level view back to the store. In essence we are building technology that will shine a light into the black box that is the store and improve the store's and retailer's execution, resulting in significant gains.
OUT-OF-STOCK PREVENTION
ShelfMeter is the first tagless item-level monitoring system that creates alerts when inventory falls below the minimum stock levels.
LABOR MANAGEMENT
ShelfMeter generates data that allows stores to address stock replenishment issues in a timely fashion, helping guide store clerks and creating effective to-do lists for better labor management.
THEFT ALERTS
When high-value merchandise is removed in large quantities, ShelfMeter generates alerts that help prevent theft.
ROTATION ALERTS
In slow-moving categories, ShelfMeter generates store task lists to motivate stock rotation or removal of expired product.
DSD INVENTORY UPDATES
Direct Store Delivery pre-sales trips lack true accurate inventory counts and rely on manual estimates of needed inventory. ShelfMeter updates this inventory in real-time so DSD trips can be optimized.
CUSTOMER TRIP PROFILE
ShelfMeter data is used to populate accurate maps of customer interaction with shelves, highlighting how the store planogram is actually serving customer buying patterns
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